JINGLE ARRANGEMENT COMPETITION TO STRENGTHEN APOTEK K-24 BRAND AS A PHARMACY OF INDONESIA CITIZEN

Young generation is one of potential market segments for Apotek K-24. Being aware of it, PT. K-24 Indonesia held Apotek K-24 Jingle Arrangement  Competition for the creative youth in Indonesia, starting from 10 September 2012 to 24 January 2013. This competition was meant to improve relationship with people as the manifestation of Apotek K-24 as a pharmacy of Indonesia citizen.

The participants of Apotek K-24 Jingle Arrangement were required to include traditional music and local wisdom of Indonesian culture that aimed to boost nationalism spirit of youth in Indonesia and also to improve the love of Indonesian culture.

After a competitive and accountable selection, the committee chose 8 winners of Apotek k-24 Jingle Arrangement Competition are:

1. First winner: Sonny - Rp. 8.000.000,-

2. Runner up 1: Waybe - Rp. 5.500.00,-

3. Runner up 2 + Favorite : Mahesa - Rp. 3.000.000,- + Rp. 5.000.000,-

4. Runner up 3: Shinta - Rp. 2.000.000,-

5. Runner up 4: Sigit - Rp. 1.500.000,-

Congratulations for the champions of Apotek K-24 Jingle Arrangement Competition.