BASIC MEDICAL EDUCATION TO INCREASE SERVICE QUALITY IN APOTEK K-24

Pharmaceutical service now shifts its orientation from drug oriented to patient oriented by referring to Pharmaceutical Care. The activity of pharmaceutical care which was focused on medicine management as a commodity now changed to comprehensive service that aims to improve patients’ life quality.

As the consequence of that orientation change, pharmacist is expected to always widen knowledge and skill so that they can communicate with other health staffs actively and to directly communicate with patients. That demand is a challenge for pharmacist to change pharmacy or pharmacist image to be better. One of the ways is to increase competence in KIE (communication, information, and education)

Apotek K-24 which now has more than 300 outlets that spread in Indonesia, routinely holds training programs in order to maintain the availability and to increase the quality of human resources, especially pharmacist. It is expected for the training participant to be able to maintain service quality according to the culture and character of Apotek K-24. One of those training programs is Basic Medical Education (BME). Apotek K-24 collaborated with Pfizer held BME training which is held routinely once in a month for pharmacists in the area of DIY and Central Java on Saturday (27/7). For this moment, the theme of the training is Erection Dysfunction. The training was located at the Hall K-24 Academy Jl. Tambak Kav-24, Kasihan, Bantul – DIY, and participated by 50 pharmacists from DIY and Central Java. The purpose of this BME training program is to help pharmacist (especially pharmacist from Apotek K-24) in understanding diseases which were often suffered by people, including its symptoms. People who still find it confusing to decide what to do to their diseases will be helped by the education given by the pharmacists.

For Apotek K-24, human resources training has significant role, mainly in self development, knowledge enrichment,  and human resources skill, especially pharmacist. Besides teaching team from the associates of Apotek K-24, in this BME training program there were also lecturers from outside of Apotek K-24 who are expert in certain fields, for example Pharmacist Association Indonesia (IAI) for pharmaceutical, doctor for health, and other expertises. The other purposes of BME training program is to increase selling in Apotek K-24 outlets because in this program pharmacists were also trained to know tactics and selling strategy with CARE (customer, activities, relationship, and enterprising) approach so that the service to customers will be maximized.