APOTEK K-24 WINS TOP BRAND AWARD 2013 AGAIN
Apotek K-24 won Top Brand Award 2013 for category pharmacy/drugstore continuously since 2011, 2012, and 2013. This award was given from Marketing Magazine collaborated with Frontier Consulting Group. The awarding event of Top Brand Award was held in Mulia Hotel Jakarta on Tuesday, 23 July 2013. From Apotek K-24 . this Top Brand Award was accepted by the Business and Development Manager, Marcus Laurentius.
The survey to measure Top Brand Index (TBI) was done during May to June 2013, in 8 large cities, Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru, and Balikpapan. The total of respondents involved in this survey was 5200 respondents that consisted of 3250 random samples, 1100 retail random sample, and 800 sample boosters.
This survey involved 180 product categories. Top Brand Index is measured with 3 parameters. which are top of mind awareness (the first product mentioned by the respondent when the category is uttered), last used product (the last product used by the respondent in a repurchasing cycle), and future intention(the product which want to be used in the future).
Top Brand Index is counted with the highest average in each parameter. Top Brand Award was given to the brands in the certain product category that completes two criteria, which are the brands with minimum range 10% of TIB and the brands placed top three on the product categories. Both of the criteria had to be fulfilled by a brand so that it will get the title of Top Brand.
According to the parameter and scoring criteria above, Apotek K-24 won Top Brand for the category Pharmacy/Drugstore, with the score of Top Brand Index 16.2%. This award is expected to motivate Apotek K-24 to keep improving service quality so that it will be more popular and appealing people. Completing the previous awards won, it proves that Apotek K-24 Indonesia as the original brand from Indonesia that succeeds to gain people’s trust and to be the pioneer in franchise pharmacy business in Indonesia.