APOTEK K-24 WINS FRANCHISE TOP OF MIND 2013 AWARD
One of the ways to measure popularity of franchise brand is to do survey for franchise Top of Mind. The franchise brand that places first/the most remembered in consumer’s mind is the brand that won Top of Mind. For the third time, Apotek K-24 won the title of Franchise Top of Mind 2013. Apotek K-24 becomes the most popular brand and placed first in customers’ mind for the category of national brand pharmacy, defeating its competitors completely.
Franchise Top of Mind 2013 Award was given by Info Franchise Magazine with the Franchise Association Indonesia in Arion-Swiss BelHotel on Jl. Raya Kemang Raya, Jakarta on Thursday (26/9).The award of Top of Mind 2013 was directly handed from the general chairman of Info Franchise Magazine, Tri Raharjo and the chief of Franchise Association Indonesia (AFI), Anang Sukandar and accepted by dr. Gideon Hartono as the chairman of PT. K-24 Indonesia (the Franchisor of Apotek K-24).
This year, the Franchise Top of Mind award was given to 53 business categories. There was survey done beforehand by Info Franchise Magazine along with Entrepreneur Edu and Dinamic Marketing Research Services in 8 large cities in Indonesia with 800 respondents. The sampling technique was simple random sampling, while the survey was done via phone, face to face interview and mail questionnaire. Therefore, the award given this year was more credible and it could be a guide for franchise entrepreneurs and potential investors in franchise business.
The business concept of Apotek K-24 is to strengthen branding as the winner of Top of Mind 2013 by giving five guarantees, which is complete for 24/7, same price all the time; day, night, weekdays or holiday, selling only original medicine, free pharmacist consultation service, and also delivery service. Completing the previous award accepted, it proves that Apotek K-24 as the Indonesia original brand which succeeds in gaining trust from people and also be the pioneer of franchise pharmacy in Indonesia.