APOTEK K-24 WINS INDONESIA MOST REPUTABLE HEALTHCARE BRAND 2014

Monday, 19 May 2014, Apotek K-24 won Indonesia Most Reputable Healthcare Brand (IMRHB) 2014 which was held by SWA magazine and Onbee Marketing Research for category Chain Pharmacy. This award was accepted by the Manager of Business Development, Marcus Laurentius at Shangrilla Hotel, Jakarta,

The survey involved 2725 repondents from 7 large cities in Indonesia: Jabodetabek, Surabaya, Bandung, Denpasar, Makassar, Medan, and Semarang during Januari-Maret 2014. In this survey, respondent answered based on the product or health service which are mostly used in the last 12 months.

There are three main parameters measured to result a brand reputation (1) Brand Equity to measure perception, quality, and innovation, (2) Customer experience to measure customers’ experience in every interaction point with the brand, and (3) customer loyalty to measure customer’s loyalty towards a brand.

Nationally, Apotek K-24 got the highest place with the total of index brand equity is 7.63. The apotek which has opened more than 300 outlets which are expanded in all over Indonesia, defeated its competitors such as Century pharmacy (7.61), Guardian (7.51), Kimia Farma (7.44) and Melawai (7.36).

This achievement of highest index on brand equity is related to Five Solid Guarantees from Apotek K-24. Those five solid guarantees makes the image of Apotek K-24 differs from other pharmacies. The strong image of Apotek K-24 that guarantees 100% original medicine, open for 24/7, same price, free pharmacist consultation, and delivery service innovation, forms people’s perception that Apotek K-24 is a pharmacy with quality, trusted, and reliable whenever needed.

From those seven large cities where the survey was done, Apotek K-24 in Denpasar got the highest award by achieving total index from three parameters, defeating other four competitors in Denpasar.

Having strong brand equity nationally is a main power for a brand. Until today, Apotek K-24 keeps developing pharmaceutical service towards all service points, by getting closer to the customers, improving outlets convenient, and expanding service range.

To expand service range Apotek K-24 achieved it by providing company website, social media, customer service, and online free consultation, and also delivery service.

The award achieved by Apotek K-24 (especially in Denpasar) is expected to motivate Apotek K-24 in other cities to improve service quality to the customers.