APOTEK K-24 WINS FRANCHISE TOP OF MIND 2014 AWARDS

Sunday (8/12), Apotek K-24 won Franchise Top of Mind (TOM) 2014 for category franchise pharmacy, after continuously won the same award since 2010 to 2013.

The awarding ceremony was held by Info Franchise Magazine (MIF) in collaboration with Franchise Association Indonesia at The Kasablanka Mall Kota Kasablanka 3rd floor at Jl. Raya Casablanka, Jakarta. It was directly given by the general manager of MIF, Rofian Akbar and the chief of Indonesia Franchise Association (AFI), Anang Sukandar and accepted by M. Burhan Bariton, the marketing manager of PT. K-24 Indonesia.

In order to choose franchise brand that deserves Franchise Top of Mind (TOM) 2014 award, a survey was conducted beforehand by MIF partnered with Dinamic Marketing Research Services. This survey was conducted to measure the popularity of franchise brand. Franchise brand that places first or the most memorable one in public is the brand that wins Top of Mind award.

In 2014, the survey was done during September to October 2014 in 10 large cities in Indonesia with 450 respondents (investor and potential franchise investor). The used sampling technique was simple random sampling, while the contact method used was phone survey to respondents. Even though this survey was done randomly, generally it was representing the real condition. Therefore, the given award this year is more credible and it could be a guide for franchise entrepreneur and potential investors in franchise business.

The achievement of Franchise Top of Mind (TOM) 2014 obviously cannot be separated from the pharmacy business concept that promises 5 guarantees: Complete for 24 hours, same price all the time (day, night, weekdays or holiday), selling original medicine only, free pharmacist consultation service, and delivery service. In its 12 years experience, Apotek K-24 always tries to improve service to customers by providing online pharmacy K24klik.com, BLB program (shopping on BBM), online pharmacist consultation, and loyalty member card.

These concept and business innovation empower Apotek K-24 to win the award. Along with previous award accepted before, it is proven that Apotek K-24 as Indonesia original brand is trusted by Indonesian citizen and also becomes the pioneer of Franchise Pharmacy in Indonesia.