APOTEK K-24 WINS THREE AWARDS IN INDONESIA FRANCHISE MARKETING AWARD (IFMA) 2015

Saturday (30/05) Apotek K-24 got awards in Indonesia Franchise Marketing Award hosted by Majalah Franchise Indonesia partnered with the Franchise Association Indonesia and You Brand Consulting. Three categories awards were won by Apotek K-24. They were The Best Corporate Social Responsibility (CSR) Programs, The Best Website Concept, and The Best Word of Mouth Marketing.

Located in Nuri 1 & 2 room Jakarta Convention Centre (JCC) during International Franchise Conference 2015, those awards were given directly by the General Manager of Majalah Franchise Indonesia, Rofian Akbar and the chief of Franchise Association Indonesia (AFI), Anang Sukandar to M. Burhan Bariton as the marketing manager of PT. K-24 Indonesia.

IFMA 2015 is the first to hold by Majalah Franchise Indonesia and AFI, and it will be held annually for the upcoming years. In order to decide which national franchise company who deserves the IFMA 2015 awards, there are three stages of selection process. The selection was done by a committee which is competent and skilled in branding, marketing, service, and franchise. They are from Majalah Franchise, brand consultant, marketing consultant, and AFI. The steps of selection consisted of questionnaire, data verification, and final scoring/comprehensive analysis.

In the beginning step, the companies would get questionnaire which has several questions related to Integrated Marketing Communication Campaign which was done in a year. The collection of questionnaire answers had to be supported with data proof as verification material.

The second step, the committee did a preliminary assessment according to the questionnaire and verified the supporting data. The result of assessment in second step will be analyzed comprehensively to decide which franchise companies which have done innovative and creative marketing strategy.

In the era of tight business competition, the role of marketing is not only to sell products or service. However, more than that, marketing also has a big role to decide the success of business through the used marketing strategy. Without a strategy and a marketing effort, people will not know the products or service provided by company. The selling number will be hard to increase as well.

Winning three awards from Indonesia Franchise Marketing Award (IFMA) 2015 at once for Apotek K-24 is a proud achievements, especially for the marketing team of PT. K-24 Indonesia. Those awards were achieved with a hard work of PT. K-24 Indonesia in supporting the concept of five guarantees from Apotek K-24; Complete for 24 hours, same price all the time: day, night, weekdays, or holiday, selling original medicine only, free pharmacist consultation , and also delivery service.

Besides, PT. K-24 Indonesia keeps trying to improve service for customers by providing online pharmacy Obat24, BLB Program (shopping via BBM), online pharmacist consultation, and loyalty card. As social the responsibility to people, Apotek K-24 also has CSR (Corporate Social Responsibility) program, such as free check up or house renovation program moments ago.