APOTEK K-24 WINS INDONESIA DIGITAL POPULAR BRAND 2015 AWARD

Jakarta - In the end of 2015, Apotek K-24 retail pharmacy won Indonesia Digital Popular Brand 2015 again from Indonesia Digital Popular Brand Award 2015. This award is a kind of appreciation from PlasaFranchise.com as the online media portal for franchise and business opportunities, along with IMFocus which is SEO & Online marketing consultant (Search Engine Marketing/SEM) and as the certified partner of Google and TRAS N CO, which aimed to support franchise businessman in using online search engine.

The event that was held on Friday, 27 November 2015 in Shangri-La Hotel Jakarta was the highest award for franchise brands, business opportunity, and small-middle enterprises in Indonesia which are successfully built popularity and activity for their brands by using internet, so that they can be more superior than other brands. This award was accepted by the manager of IT division PT. K-24 Indonesia, Mr. Bagas Ananta.

It is important to know that Apotek K-24 was first launched in 2002, and then it was started to launch franchise business in 2005 and use online network to simplify the access of franchise development.

The initiator of Indonesia Digital Popular Brand Award, who is also the founder and chairman of PlasaFranchise.com and TRASNCO Indonesia, Tri Raharjo, stated that the purpose of IBDBA 2015 is to grow people’s awareness of the  importance of internet using in digital era. This activity also aimed to stimulate new brands which can be expert in digital marketing, digital brand building, digital awareness, digital affair, and many more.

“IBDBA 2015 is also expected to give positive effects in digital strategy experience for other businessmen. It is also expected to build positive image in business or other works and deliver superior brands in using digital and to be qualified in digital world that acknowledged globally.” Tri Raharjo explained.

In order to get the qualified winner, a survey was conducted for Digital Brand 2015 on July to October 2015, by using three types of parameter for scoring. The first of all was Search Engine Based. It is a type of search engine method via Google.co.id to measure how much certain franchise brand or BO was searched by checking the average number of search in a month. This parameter holds 40% of total score.

The next parameter is Social Media Based. The social media measured in this parameter is Facebook and Twitter. The corporate franchise/BO by using the third party data, which is website http://likealyzer.com/ to score Facebook, and www.topsy.com to score Twitter. This parameter also holds 40% of total score.

The last one is Website based. The measurement of this method is by using http://developers.google.com by measuring two things, which are website acceleration when it is accessed (load time) and user friendliness from website corporate franchise/BO. This parameter holds 20% of total score.