APOTEK K-24 IS NOMINATES AS THE BEST BRAND AGAIN

On March 3, 2016, selected brands from various industry sectors were invited to attend The 1st WOW Brand Festive Day 2016. With the theme “Brand-X is human: Are you in”, those selected brands were chosen after a research was conducted by WOW Brand cooperated with MarkPlus Insight. In this beginning of the year, PT. K-24 Indonesia was listed in the top 300 brands in Indonesia. It was the second time for PT. K-24 Indonesia to be listed in the top 300 brands.

This event was inspired by WOW Marketing concept initiated by MarkPlus, Inc. It was also adopted by a marketing professional, Philip Kotler, to a book with the same title and was launched in 2014. Located in the Ballroom of Raffles Hotel Jakarta, this event involved the top 300 brands listed during the survey, and PT. K-24 Indonesia is one of them. The survey itself was done based on the counting of Brand Advocacy Ratio (BAR), a method that counts the level of consumers’ advocacy towards a brand.  If the number of consumers to advocate or recommend a brand to their relatives is high, that brand will get high BAR level. All of those 300 brands represented the BAR counting method and came from various industries.

For PT. K-24 Indonesia, being listed in the top 300 brands itself is a real achievement that PT. K-24 Indonesia is actually WOW for Indonesia citizens. It is not easy to enter the top 300 brands of WOW brand, moreover to maintain it in the top 300 brands for the second time.

PT. K-24 Indonesia also realizes that a brand should have a lot of fans, which means that the brand is always followed. Therefore. PT. K-24 Indonesia is always innovating and giving the best information and service for Apotek K-24 customers. PT. K-24 also gives fast response in facing the development of information that has advanced rapidly with the advent of internet and social media which are effectively helpful to achieve a WOW brand.