APOTEK K-24 WINS THE FIRST PLACE FOR THE MOST RECOMMENDED BRAND 2016

The result of survey conducted by Markplus Insight for category “Consumer Healthcare” showed that Apotek K-24 placed first as the most recommended brand. It earned 0.72 point for Brand Advocacy Ratio (BAR) – see table. BAR point showed the number of consumers who know K-24 and recommend it to other people. The higher the BAR point, the better the reputation. Survey is conducted with Face-to-Face Interview and Computer Assisted Telephone Interview for more than 20.000 respondents in seven largest cities in Indonesia. The cities are Jakarta, Surabaya, Bandung, Medan, Makassar, Semarang, and Balikpapan.

Hermawan Kartajaya, the founder and chairman of MarkPlus, Inc said that in the era where youth, women, and netizen dominate, purchasing is not enough. On the other hand, recommendation becomes an ultimate thing, “Brand has to be customer's friend”.

Apotek K-24 promotes itself as “Sobat Sehat Kita-Kita” (our health friend), which means Apotek K-24 wants to be a close friend to people, ready anytime to provide medicine and medical devices whenever they need for 24 hours. The pharmacist of Apotek K-24 also accepts free consultation from the consumers, and being patients' friend that help them to consume medicine properly. Apotek K-24 is also ready to deliver ordered medicine to the customers with affordable price. This year, Apotek K-24 launches K24Klik online pharmacy service, member card, BPJS health care payment service, and also BPJS social care payment service. All of those services show Apotek K24's commitment to be “Sobat Sehat Kita-Kita”.