APOTEK K-24 WINS THE BEST MARKETING CAMPAIGNS 2016 FOR RETAIL PHARMACY BUSINESS AWARD

Sunday (05/06/16), Apotek K-24 won Indonesia Franchise Marketing Award (IFMA) 2016 which was held by Indonesia Franchise Magazine along with Indonesia Franchise Association (AFI) and You Brand Consulting. Apotek K-24 won The Best Marketing Campaigns 2016 For Retail Pharmacy Business award.

The event was held in Jakarta Convention Centre (JCC) coincided with International Franchise Conference 2016. This award is directly given by the chief of Indonesia Franchise Association (AFI), Anang Sukandar to Ardhian Yoedistira Putra (Franchise Expansion of PT. K-24 Indonesia)

IFMA 2016 was held for the second time as the partnership between Indonesia Franchise magazine and AFI, and would be scheduled as annual event.

According to the main director of Indonesia Franchise Magazine, Rofian Akbar, the survey towards Franchise and BO has been done from March to April 2016. The survey was conducted to 660 franchise data and BO of Indonesia Franchise Magazine. From 660 data, then it will be filtered according to five criteria with different portion such as Social Media Activity (25%), Public Relation (15%), Advertisement (ATL and BTL included)  (25%), Digital Campaign (25 %) dan Personal Branding 10%. As the result, there were 80 chosen brands which were nominated for IFMA 2016.

One of the winners of IFMA 2016 was Apotek K-24. Even though Apotek K-24 is already popular with a lot of achievements, but it is still consistent to build its brand. A popular brand is not the guarantee of long-term success towards business. Consistency in building the brand still has to be maintained, like what Apotek K-24 did. Apotek K-24 also realizes that without consistency, it is possible for the developing competitors to surpass us. Then, how does Apotek K-24 maintain the brand consistency so that it won The Best Marketing Campaign in IFMA 2016?

According to the research team of Franchise Magazine and Youbrand Consulting, from the five criteria of scoring, which are Social Media Activity, Public Relation, Advertisement including ATL and BTL, Digital Campaign and Personal Branding, Apotek K-24 has a very great and integrated campaign program. From the personal branding side, this brand is very identical to the owner, dr. Gideon Hartono. His name cannot be separated from Apotek K-24. Moreover, because of his success, he got several awards in both national and international event.

On the other side, even though it already has great brand as the first retail pharmacy that opens for 24 hours in Indonesia, this brand is always consistent to keep improving not only by ATL activity but also BTL activity.

From those 80 brands, there were observation and investigation towards five criteria that is checked, also there was a discussion between redaction team of Franchise magazine Indonesia and You Brand Consulting (Expert Opinion). The observation was conducted to check various activities and strategies of those brands, observing on five assessment criteria, and also communication activities both commercial and non-commercial. Investigation was done to get information which was less exposed on media or to deepen researchers' knowledge. Meanwhile, the discussion between redaction team of Indonesia Franchise magazine and You Brand team was  conducted for all five criteria.

After selection process and filtering that involved redaction team of Franchise Magazine and Youbrand Consulting team, the brands that reach 75% of total score could get the title of The Best Marketing Campaign 2016.

Apotek K-24's achievement of Indonesia Franchise Marketing Award (IFMA) 2016 is a gratifying achievement for PT. K-24 Indonesia, especially for the marketing team. This achievement is not gained effortlessly but with a hard work in giving and supporting the concept of 5 guarantees, which are complete for 24/7, same price all the time: day, night, weekdays, or holiday, free pharmacist consultation service, and delivery service.

Besides, PT. K-24 Indonesia keeps trying to improve service for customers by providing online pharmacy K24Klik , BLB Program (shopping on BBM), online pharmacist consultation , and loyalty card . As the result of social responsibility to people's lives, Apotek K-24 also holds CSR (Corporate Social Responsibility) program by hosting free check up, or house renovation program a while ago.