Tuesday (10/01), Apotek K-24 won Franchise Top of Mind (TOM) 2016 again, after continuously won the same award since 2010 to 2015. The awarding ceremony was held at XXI Theater Lounge, Mall Kelapa Gading 3 Jakarta. It was directly given by the chief of Indonesia Franchise Association (AFI), Anang Sukandar and accepted by Denny Irianti, Apt., the Regional Operation Manager as the representative of PT. K-24 Indonesia.
In order to choose franchise brand that deserves Franchise Top of Mind (TOM) 2016 award, a survey was conducted beforehand by Majalah Franchise Indonesia (Indonesia Franchise Magazine) partnered with Dinamic Marketing Research Services. This survey was conducted to measure the popularity of franchise brand. Franchise brand that places first or the most memorable one in public is the brand that wins Top of Mind award.
The achievement of Franchise Top of Mind (TOM) 2016 obviously cannot be separated from the pharmacy business concept that promises 5 guarantees: Complete for 24 hours, same price all the time (day, night, weekdays or holiday), selling original medicine only, free pharmacist consultation service, and delivery service. Apotek K-24 always tries to improve service to customers by providing online pharmacy K24Klik.com, BLB program (shopping on BBM), online pharmacist consultation, and loyalty card.
These concept and business innovations empower Apotek K-24 to win the award. Along with previous award accepted before, it is proven that Apotek K-24 as Indonesia original brand is trusted by Indonesian citizen and also becomes the pioneer of Franchise Pharmacy in Indonesia.