APOTEK K-24 WINS ANUGERAH BRAND INDONESIA 2017 AWARD

Jakarta - Apotek K-24 franchise network won award of Anugerah Brand Indonesia (ABI) from BisnisUpdate.com and TrasnCo Research. The award was accepted by Fuad Ashari as the Business Development Manager of PT. K-24 Indonesia on Monday, 8 May 2017 located at Ayana Midplaza hotel Jakarta (Intercontinental Midplaza Jakarta)

The effort could not be separated from the brand which is built with company power to create an image and long term customers’ loyalty for the company. The brand which was created as original brand from Indonesia now is not easy to stay popular, and develop in its own country. Moreover, in the last decade, the competition in business and brand is much tighter and the foreign brands started to enter Indonesia market as the impact of ASEAN Economic Community.

In the middle of this intense competition, an ORIGINAL brand from Indonesia which can survive and develop year by year for a decade or more should be more appreciated. Bisnisupdate.com held Anugerah Brand Indonesia as a prestigious award to the original brand from Indonesia which succeeded to get consumers’ trust for a decade or more in Indonesia market.

Anugerah Brand Indonesia (ABI) is the highest award for Indonesia brand which was given by Bisnisupdate.com based on the research result conducted by TrasnCo Research on February to April 2017. For the first time, TrasnCo Research did a survey by using data collecting method which was done with internet survey towards hundreds Indonesia brand with 3 parameters approach, which are: Brand Sustainability, Brand Awareness, and Brand Image. According to that survey, Apotek K-24 was chosen as the winner of Anugerah Brand Indonesia (ABI) 2017.