ESTABLISHING GREAT BUSINESS FROM SIMPLE IDEA
The most important thing in business is to create business system. That was what dr. Gideon Hartono (46) did, a son of mochi peddlers who was born at Yogyakarta 10 October 1963 whose life changed drastically, when he established Apotek K-24 and created his own business system.
The business system of Apotek K-24 he created is proven to be big business which brought change in serving medicine purchasing in the pharmacy by people, and it is proven to be developed fast in various area in Indonesia.
Moreover, it is possible just like what we expect, Apotek K-24 can stand still in various cities in Asean and Asia in the future.
There are many people who doubt that a business established in a small city, like Yogyakarta, can compete in national level, or even internationally. However, facts speak for themselves. Apotek K-24 business grew phenomenally and worth to be acknowledged as one of business with great prospect today.
dr. Gideon’s Ability: Meticulous and Focus
All this time, there are many people who think that reliable and profitable business system always created in the capital city, Jakarta, or even abroad. We can see that there are many international fast food restaurants can wreck and result foreign exchange in the developed country, just by using ‘business system’. In fact, their ingredients, human resources, and the market are all from domestic. Where is the greatness? The greatness lies on the created ‘business system’.
The existence of franchise business Apotek K-24 established by dr. Gideon Hartono cannot be separated from that phenomena. Business innovation of Apotek K-24 surpasses standard service of conventional pharmacy. Providing 24 hours service, never close even during holiday, is the principles of service related to medical service, which also never close. That is a meticulous view towards customers’ needs. Steps and efforts to consistently open for 24 hours and focus to build brand image continuously result unique and different business, so that it can be well known to people.
Since the beginning, dr. Gideon raised awareness in Apotek K-24 to sell legal medicines and avoid the counterfeit one by aiming customers’ trust. As a doctor and husband of drg. Inge Santoso Sp. Ort, he also understands the mechanism and distribution of medicine. That is why he knows how to avoid Apotek K-24 from counterfeit medicine. One of the ways he did is to communicate directly with the official medicine distributor designed by medicine manufacturer.
Large Business that Comes from Simple Idea
The existence of Apotek K-24 business in the last five years in Indonesia gave two lessons. First, idea and business system can be born everywhere, it does not have to be in Jakarta.
From the small cities, it is very potential to create business idea and there are many new business which can be developed with franchise system.
First, business creativity can be created and developed because there is service demand, community dynamics, and management modernization which is done professionally and well systemized.
Apotek K-24, in the beginning is just an idea to establish a pharmacy that opens for 24 hours non stop so that people can get medicine anytime with the same price (day or night). Now, this simple business idea inspires many people to create service business that opens for 24 hours as well. Several food outlets, gas station, convenience store, and even laundry service and barbershop also opens for 24 hours.
In order to be leading and growing, dr. Gideon has prepared new strategies in moving forward to Asia market. In many circles, Asia market which has huge population is a potential market for pharmacy business and other health industry.
In order to get in the Asia market, dr. Gideon did not want to prepare it half-heartedly. He at least created stronger business system, by creating reliable operational management, training his staffs to prepare getting in the wider and larger market, creating strong and integrated brand, managing franchise business continuously, and innovating business simultaneously.
In the future, dr. Gideon hopes, Apotek K-24 in 2010 can be developed to more than 500 outlets across Indonesia. Apotek K-24 is expected not to only establish in large cities, but also other small cities.
Besides establishing Apotek K-24, dr. Gideon also prepares more specific business which is still related to health, which is clinic laboratory named Hi-Lab.
Different from other clinic laboratory which is managed conventionally and traditionally, HiLab uses high technology, quick service, and affordable price.
According to dr. Gideon, HiLab that will be developed and integrated like Apotek K-24 shortly, has many benefits. First, it is the only and the first clinic in Indonesia which laboratory result can be sent via sms or internet (web and email) so that the history of laboratory result can be accessed anywhere and anytime on the internet. It is different from the conventional way, in which the patient has to archive the print out result of the laboratory check.
Second, the result can be checked quickly by sms (directly from the server without retyping) so it helps the doctor that treating the patient to know it quicker so that the right treatment can be done.
Third, it has the world standard for both service and quality, automatically, using robotic which is guided by IT instructor with the support of tools and management with high quality, (majalahwk.com)
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