APOTEK K-24 PRIORITIZES SERVICE GUARANTEE

Bad experience sometimes leads to luck. This is a business story from dr. Gideon Hartono, the owner of Apotek K-24 that opens for 24/7. In the past, he experienced the difficulty in finding pharmacy that opens in the midnight or dawn. If there is an open pharmacy, the price of the medicine is very expensive.

“That experience inspires me to open a pharmacy that opens for 24 hours, with service that is different from conventional pharmacy,” said Gideon Hartono, the main director of Apotek K-24.

This alumnee of leading university in Yogyakarta, who did not continue the study to be a specialist doctor, applied five guarantee service concept. Besides open for 24 hours, this pharmacy also provides 100% original medicine, same price all the time: day, night, weekdays or holiday, free pharmacist consultation, and delivery service to the customers. There is also free delivery for certain distance.

According to dr. Gideon, with those five guarantees, his pharmacy is great demand by people because they do not need to try hard to get original medicine with affordable price, anytime, anywhere. Moreover, they can also consult doctor’s prescription to the pharmacist of Apotek K-24 who stand by from 09.00 to 21.00 for free.

That service is provided because there are many people who do not understand the suggestion use, side effects, dosage, or the schedule to consume medicine correctly. For example, the ethical medicine should be consumed before or after eating, and many more. The man who was born in Yogyakarta, 10 October 1963, has a view, by asking the pharmacist in the pharmacy, people will get complete information, including the alternative medicine if the needed medicine is not available or too expensive.

To support the need of people’s mobility, Apotek K-24 is built in the location that is near to people so it will ease the delivery service which is very helpful for those who cannot go to the pharmacy, “just by calling or sending fax, we will deliver the medicine to the buyer,” he said.

Apotek K-24 outlet, which was first opened in Yogyakarta, on 24 October 2012, grows successfully. From that success, the owner of Apotek K-24 widened its network to various area with franchise system. Until now, Apotek K-24 has opened more than 300 outlets and by the end of 2012, 70 more outlets will be launched.

Not only service concept, Gideon also used several principals in his pharmacy so that it will be suitable with the characteristic of Indonesian citizen. For example, outlets services which are friendly, caring, and impressing. The logo of Apotek K-24 was created by using the color elements that symbolize diversity in Indonesia. It also applies when recruiting staffs to avoid discrimination.

Because of the applied concept for service, this pharmacy achieves several awards, such as as award for the first Indonesia origin pharmacy to be franchised from Indonesia Record Museum (MURI). And in two years continuously won Top Brand and Top of Mind award. Apotek K-24 is also proven to be successful in serving people and being government’s partner in citizen’s health service.

Realizing the high demand of health by people, Apotek K-24 commits to be closer to the customers. Therefore, Apotek K-24 cooperates with online pharmacy Obat24.com, serving online medicine purchasing. Not only serving medicine delivery by shipping company, the partnership of Apotek K-24 and Obat24.com also serves medicine delivery directly to the patient's’ location for 24/7. Apotek K-24 and Obat24.com also facilitate delivery service in an hour or One Hour Delivery for the customers. From now on, buying medicine will be easier, faster, and original guaranteed.