WINNING ANUGERAH BRAND INDONESIA, APOTEK K-24 STEPS MORE CONFIDENTLY

Again, Apotek K-24 Franchise got achievements. At this moment, Apotek K-24 won Anugerah Brand Indonesia (ABI) 2018 award which was held by a well-known researcg company, Tras n Co Research. Placed in Ayana Midplaza Hotel, Jakarta, Anugerah Brand Indonesia (ABI) 2018 was directly handed by the chairman of Trans N Co Indonesia, Tri Raharjo, to the representative of PT. K-24 Indonesia, Sri Wahyuni, as the Regional Operation Manager.

Anugerah Brand Indonesia award is given to brands which are ORIGINAL from Indonesia and operating at least for 10 years. However, that is not the main factor that makes Apotek K-24 to be the winner of ANugerah Brand Indonesia. There are also other factors, such as the brand activity in digital world. As we all know, in this era, a brand cannot be separated from digital activity. That is why, digital activity factor becomes one of success key of Apotek K-24 to stay active in people’s life.

Some points become the benchmark of a brand to win Anugerah Brand Indonesia 2018. Those points are Brand Awareness, Brand Sustainability, and Brand Image which are strived by the company to win a brand. Those three parameters are scored by considering Google Result, brand longevity, and also both positive and negative report in various media in the internet. Further, with the existence of K24Klik which role as the online pharmacy that ease poeple to purchase medicine by website or application, it makes sense if Apotek K-24 can survive when many retail business is closing down.

“We are quite proud achieving this award. We hope next year we can win it again. In order to get it, it is obvious that we have to keep innovating, just like our tagline. We, K-24, will be always there from Sabang to Merauke, and always stand by 24 hours,” said Sri Wahyuni. With the achievement of this award, hopefully Apotek K-24 can be the choice whenever people need medicine, anytime and anywhere.